It is a powerful advertising medium that can be used for both brand awareness and direct marketing campaigns. An advertising banner is a graphic image on a web page that is linked to a location chosen by the advertiser (e.g. the advertiser's web site). Each time a user visits a page on the Yellow Pages web site they will see a different banner, selected from the pool of advertising banners. By rotating the banners in this way we make our web site advertising more appealing to our customers. When an user moves their mouse pointer over the banner a brief message appears, usually instructing the user to click-on the banner for more information.
banner on the Yellow Pages Web site.
Rotating Advertising Banner

Typically most of the creative running across the site are rotating banner.
Rotating banner implies that more than one advertiser can have his banner displayed at one position.
E.g. every time a viewer refreshes the Home Page he will be exposed to different advertisements.

Rates

• Above rates are only for displaying banner for one year
• Animated or Static gif banners
• Banner will display in bottom or right side of the page

        On sponsoring a section, an Advertiser gets Static Advertising banner across the entire section.
This implies that all the Advertising positions across the section are reserved solely for the Sponsor.
Rates

• Above rates are only for displaying banner for one year
• Animated or Static gif banners
• Banner will display in bottom or right side of the page